Cheeky picks up Majestic advertising business

Max Borsa

Majestic has appointed Cheeky as their creative agency of record. Cheeky will be handling a breadth of new projects to help support Majestic in driving broader awareness of their unique offering.

Majestic is the UK’s largest specialist wine retailer, with over 200 stores and nearly 1,000 WNET (Wine and Spirit Education Trust) trained staff, nationwide.

Cheeky’s appointment comes after a 2-way pitch.

Matt McMinn, Growth and Business Director at Cheeky said, “Majestic put their staff at the heart of everything they do.  It’s been inspiring to work with a company that values and invests so much in its employees. We’re looking forward to bringing to life what makes Majestic so special and what this means to their customers.”

Matthew Gaunt, Customer Director at Majestic, commented, “Cheeky answered the brief with infectious enthusiasm. They took us out of our comfort zone and presented a campaign that truly conveys how unique Majestic is as a business.”

Gaunt continued, “We have seen strong growth over the last 18-months but the next chapter is about building awareness around our core brand values; Cheeky is the right partner to help us achieve this.”

Cheeky picks up Majestic advertising business