Cheeky’s leadership team gains a new member

Karen Ross

Matt McMinn has joined the leadership team of advertising agency, Cheeky Communications, as Business and Growth Director.

Since 2016 Matt managed virtual creative content agency, The Impossible Dream, establishing a network of talent, with a core focus on servicing FMCG and retail clients.

Clients included NISA convenience stores, Le Creuset, Taste Inc., a2Milk and Meridian Peanut Butter.

Previously, Matt spent 8 years at Doner London, the UK office of a 650 strong US advertising agency.  Clients included Fiat, Nikon,, Jeep, Geox Shoes and Alfa Romeo.  With 3-years on the board as Director of Business Development, he oversaw annual agency growth of over 20%.

Joining Cheeky, Matt will help achieve ambitious growth plans including; growing new client partnerships, developing their media offering, establishing a London office to accommodate new client business and help accelerate growth.

Matt commented “Cheeky has a similar outlook to The Impossible Dream, but with the talent and capability in-house.  Merging The Impossible Dream into Cheeky poses a great opportunity for both the business and its clients.”

He added, “With recent new business wins and investment in place to achieve ambitious growth, now is an exciting time to join Cheeky.”

Max Borsa, Managing Director of Cheeky commented, “We’re so pleased Matt has joined us here at Cheeky, he’s a super talented agency director and brings a wealth of experience, complementary skill-sets and importantly, a shared vision to the business.

Matt has hit the ground running with several new client wins, we look forward to continuing to build a respected and formidable campaign agency with Matt within our senior team.

Cheeky’s leadership team gains a new member