Skippy hops in to Cheeky
Cheeky appointed to help make the UK a nation of SKIPPY™ Peanut Butter lovers.
Hormel, the global branded food company, has appointed Cheeky as its UK creative and media agency for SKIPPY™ Peanut Butter after a competitive pitch.
Cheeky will support the SKIPPY™ Brand in raising brand awareness and driving rate of sale in key retailers, including Sainsburys, Morrisons and Costco.
A national campaign, to launch in May, will look at repositioning SKIPPY™ to appeal to a new, younger audience. The campaign will run across TV, VOD, gaming, programmatic audio, social media and influencer marketing.
Launched in 1932, SKIPPY™ is the 2nd best selling peanut butter brand in the world, with global sales of over £300m.
Liz Dee, Head of Marketing at Danish Crown, commented, “We were really impressed with the way Cheeky approached the brief, from both a creative and media perspective.”
Dee continued, “SKIPPY™ has seen strong growth over the last few years; the next chapter is about building greater awareness, gaining new listings and driving increased sales across a new customer-base. Cheeky clearly demonstrated they were the right partner to support us in this.”