The New York Bakery Co. is loving our work

As the UK’s number one bagel brand, NYBCo wanted to give consumers a perfect way to store their authentic range of bagels. 

Cheeky was tasked with designing and developing a gamification microsite, with an instant win promotional mechanic. Consumers could enter a unique on pack code from the brand’s range of New York-style bagels to check if they were a lucky winner. 

The successful campaign has attracted over 42,000 entrants resulting in significant data capture for the client, along with all prizes being given away over the course of the promotion.