Who’s for left overs?
As the year draws to a close; some may still have small unallocated marketing budgets. If this is the case for you, perhaps it proves more of an annoyance, trying to find a justifiable use for these left over pots?
Well waste not, want not… here’s some spend suggestions…
End the year in style
Already running a great campaign that you’re proud of? Now’s the time to activate it in every way possible. You’re not the only company approaching their end of year, (be that Christmas or spring), and with the right contacts you could secure a fantastic last minute media deal, experiential activity or PR push that ends your year with fireworks!
Knowledge is power
Why not build insight and knowledge for better planning next year. Have you researched the work you’ve done this year? Can you use research to test a future idea you’re forming? From basic surveys to more in depth methods; research could enable you to approach the new year with a greater level of insight.
Just airing your new TV or radio advert once before the end of 2019 means you can account for the production with this years excess budget and save next years cash for making sure everyone sees it.
Not quite there yet with next year’s plans? Interested in exploring channels you’ve not used before (i.e. radio or addressable TV), but you need to convince your board? Creative exploration can be ideal. Brief a creative agency to develop loosely drawn concepts, early radio scripts or even a film storyboard to take to the powers that be. These ideas can be used to visually excite your board and secure that extra budget.
The cherry on the cake
We’ve all seen Lidl’s spoof of John Lewis’s Elton John Christmas advert, or Oreo’s reactive Superbowl post and whilst the success of these needs you to be on the pulse of what’s going on, who’s to say now isn’t the time for your brand to have it’s 5 minutes of fame with reactive social ideas. Smart thinking and low spend are the magic ingredients here.
Website Audit (CRO)
What is CRO you may ask! Conversion Rate Optimisation (CRO) is using data to identify how your website performs and make recommendations as to how you could make, often small, incremental but importantly measurable improvements to your website.
Google Ads (PPC) audit
Do you have a Google paid search campaign? Not sure if it’s as effective as it could be? Google Ads constantly changes and it’s important to keep ahead of the trend of both best practice and account optimisation. For a small fee, our team of Google experts (including ex-Google employees) can cast an eye over your PPC campaigns and let you know if there are any areas of improvement. Plug over.
Sod the money and put your feet up
Only joking! If you’ve made it this far down the list it’s clear you’re not the type of person to let an opportunity pass you by.
However small your left over budget; spend wisely. Invest now for a bigger, better year ahead and if you need any help spending your left over pots, we’re only a phone call away!