TV advertising is twice as effective as the next best performing media*, but it is perceived to be expensive and out of reach by some brands. AdSmart from Sky levels the playing field, so businesses of all shapes and sizes can benefit from the proven power of TV advertising.
AdSmart uses proprietary and third party data like postcode, household composition, car ownership, income, fmcg purchases, demographics, pet and home ownership etc. This means different ads can be shown to different households watching the same programme, getting your message to the right target audience at the right time.
So brands and businesses like yours can now advertise on some of the nation’s favourite channels including all Sky channels, Virgin Media, Channel 5, BT Sport and UKTV.
This targeted approach has allowed Sky to cut the cost of TV advertising drastically. In fact, media costs start at just £3,000.
Over 200 TV channels including:
If you answer yes to any of the below, TV advertising could be right for your brand.
We can support you throughout the whole process, from the creative brief to production, planning and buying the media to post campaign analysis.
As a preferred partner of Sky AdSmart, it costs you the same to use our media planning and buying as it does to work directly with Sky. Working with Cheeky means you have one agency to help you to deliver the whole campaign. And as a campaign agency, when a project needs to be supported with other media, we can help you with this too.
- Vospers Motor Dealership saw a 45% incremental increase in car sales
- Easigrass increased sales by 20% in their targeted region
- HeatGuard Windows had their best financial year after running an AdSmart campaign