Bathstore are a specialist retailer supplying stylish bathrooms at affordable prices. They had a handful of stores and big ambitions.
We created the line “Now everyone can have a beautiful bathroom” and ran alternating brand and sale campaigns. Crucially, our clever planning and use of budget enabled us to deliver far more than originally anticipated with 3 TV campaigns, a brochure, press, DM and in-store material being produced every year.
Bathstore grew very quickly during a very testing time for the high street. They opened over 160 stores in 4 years and became Britain’s premier, specialist bathroom retailer. Sales targets were routinely surpassed with one store taking over £1million of sales during one weekend.
Wayne is very creative, energetic and always delivers. He keeps things simple and remains reassuringly 100% focussed. He played a big part in putting Bathstore on the map with market leading creative that generated outstanding results and was copied by many of our competitors, which says everything about just how good it was. It’s also a lot of fun working with him.
Brian Harris. Head of brand, Bathstore