Having seen a huge leap in sales during lockdown, Majestic were looking to maintain their client base and build on a successful year. Cheeky was approached to help Majestic build brand awareness and give them stand out in a highly competitive market.
Building on the knowledge that the key differentiator from competitors was the Majestic in-store expertise, Cheeky delivered a creative theme which put Majestic experts at the centre of the campaign. Working with the internal Design & Content, Digital and Marketing teams, we produced two radio and two television ads to drive awareness throughout the year and at a peak season for Majestic, Christmas. All featuring real Majestic experts.
Cheeky also produced a TV commercial, radio ad and social assets, again featuring the Majestic experts along with a door drop for the peak Christmas season.
We also produced a short behind the scenes film of the TV production. Grab yourself a small glass of something and enjoy.
Cheeky answered the brief with infectious enthusiasm. They took us out of our comfort zone and presented a campaign that truly conveys how unique Majestic is. Our next chapter is about building awareness around our core brand values, Cheeky is the right partner to help us achieve this.
Matthew Gaunt, Customer Director at Majestic