say cheese

Pilgrims Choice is one of the very few cheese makers to employ their own, highly trained Cheese Graders. For a mass-market, block cheddar maker they take taste, texture and quality very seriously. We introduced Graham the Grader to the world in a TV and Press Campaign for both Consumer and Trade. Graham is very hard to please. He lives, breathes and sleeps cheese.

WHAT WE DID:   STRATEGY   |   TV   |   PRESS   |   OOH   |   MEDIA PLANNING & BUYING   |   PACK DESIGN

it matured very nicely

The dairy herds went into overtime to cope with demand and Pilgrims Choice rose to Number 2 in the surprisingly cut-throat cheddar market. New pack designs followed and extra shelf space in the supermarkets was hard won to stock them on.