no more excuses

Plamil is the original vegan chocolate brand. They came to us for an ad campaign but first we had to develop a new brand, packaging and strategy for a range of ‘free-from’ chocolate bars.

very satisfying

The increased profile that So Free has given Plamil has created huge interest with major supermarket listings planned this year.

The bulk side of the business has seen a 25 fold increase and Cheeky will be supporting this rapid growth with more activity in the coming months.