With offices in New York, Berlin, Paris and London, Sourcepoint are global leaders in privacy compliance management, providing a range of innovative tools to enable increased transparency between media companies, consumers and vendors. Through their deep understanding of privacy regulations and the digital advertising ecosystem Sourcepoint helps customers navigate the challenges inherent in both compliance and optimization — all without sacrificing consumer experience.
Cheeky was appointed to refresh the Sourcepoint corporate identity and to develop a suite of new marketing assets. The new, clean, bright identity reflects Sourcepoint’s multi-faceted offering with a focus on the point of interaction between publisher and consumer – the styling supporting the transparency that the Sourcepoint platform provides within the media ecosystem.
Cheeky also designed and developed a new website, fully manageable via a CMS. The site uses the Sourcepoint solution itself to comply with both GDPR and CCPA and integrates with the client’s CRM system.
A technical brief, multiple time-zones and an ambitious deadline — just some of the challenges Cheeky successfully managed. The result is a standout brand within this highly technical and niche sector and a very happy client, what more can we ask for.