Welcome to our work bit. There’s work here from over the last 20 odd years. There’s work for current clients along with some bits and bobs we found stored under the bed. You may even remember some of it.
The logos are some of the brands we've worked with. If they wobble, click and you'll find work there. If you’d like to see some more, contact us at Cheeky Towers and we’ll be more than happy to oblige.
As the leading private aircraft charter company, Air Partner needed bit of an update. We got under the skin of the market and the business and provided a fresh new image. We introduced the customer focussed “Your World” concept.
First up was a range of sector specific, multi-lingual brochures based on real stories from the Air Partner files. Press ads, films, DM, Exhibition materials and other collateral followed. And all this with only the rarest glimpse of a private jet.
A huge and successful outdoor campaign extolling the benefits of AXA’s Pension products.Courtesy of WFCA
Over four years we helped Bathstore become the UK’s premier bathroom retailer. We produced everything from 10 or so TV spots a year to press and poster campaigns and in-store and promotional support, all with increasingly tight budgets. Sales targets were routinely surpassed, despite the challenging times of the last few years.Courtesy of WFCA
A Campaign of Press ads to showcase the huge range of baby care products at Boots.
There’s also a TV campaign but you’ll have to ask nicely to see it.
Also a Radio ad, part of a campaign for the winter medicines range.Courtesy of JWT
To launch Samurai, the new thrill ride at CWoA we were faced with more than a challenging budget.
The ride wasn’t on site yet. But the client wanted to show how gut-wrenchingly traumatising it was.
Some tight scripts and clever editing later and the ride opened to huge queues.
There was a radio campaign to back up the limited TV schedule.Courtesy of JWT
Enhance is a chain of Beauty Therapists and Orthodontists based in the South East.
We were approached to give them a bit of a face lift. A fresh new brand was swiftly unveiled along with a suite of new collateral including a flagship brochure. A new website and press advertising followed to complete the launch. We even designed the frontage of the new clinic…. and It didn’t hurt a bit.
Food Rocks is a small but increasingly popular food and music festival in the south east.
They wanted film to help promote the first festival. It had to feature a number of suppliers products, and explain what everyone could enjoy on the day. It also had to be shot on a tiny budget.
Steven Edwards a fan of Food Rocks and a recent winner of Masterchef the Professionals was roped in. He gladly sent himself up and made the toy food he “cooked” with seem almost edible.
The festival was a great success and goes from strength to strength.
Just a few executions from the long running and multi award winning “Have a break, have a KitKat” campaign. One of the radio ads “Changing Gardens” took a top 5 spot in the all time Aerial Radio Awards Hall of Fame.Courtesy of JWT
Sandoz is a Novartis company providing a broad range of generic medicines across a range of therapy areas.
Mezolar Matrix, offers a range of opioid patches prescribed for the relief of chronic pain and Calcipotriol is an ointment to relieve the symptoms of Psoriasis. Our creative work within this highly regulated sector has helped Sandoz achieve sales targets and is helping Clinical Commissioners across the UK save on precious budgets.
Running alongside the much loved “Oxo Mum” campaign, this Poster campaign highlighted the benefits of using Oxo cubes in dishes that are a bit more exotic than gravy. These were also included in an exhibition of modern advertising at the V&A. Get us darlings!Courtesy of JWT
A simple press ad and an award winning TV spot for Persil.
Courtesy of JWT
Pilgrims Choice are one of the few Cheese makers to employ their own Cheese Graders.
So we launched Graham the Grader onto the world in a TV and Press Campaign for both Consumer and Trade. Graham is very hard to please. He lives, breathes and sleeps cheese.
Just what you need to rise to number 2 in the surprisingly cut-throat Cheese market.
A real truck, dead in the desert, the bleached bones of it’s carcass glinting in the sun. All because it didn’t have Shell Truck Oil.
Shot in the salt pans of South Africa with 2 real trucks shipped in for the shoot. When budgets were budgets.Courtesy of JWT
Aloclair Gel is an alcohol free treatment for mouth ulcers. Because it has no alcohol it doesn’t sting when applied. With a very limited budget we targeted shoppers directly outside leading chemists with a 6 sheet poster campaign.
Trade and consumer press were rolled out and sales rose sharply while ulcer pain reduced significantly.
A couple of examples from a large, weekly radio campaign for The Sunday Times.
The dulcet tones of Richard O’Brien and Frances de la Tour were used to alert readers to various offers in that week’s edition that would infringe on other Sunday morning activities.
Successful by all accounts.Courtesy of CHI
The Chefs at Sussex Valley lovingly create sauces and salad dressings deep in the heart of Sussex. We lovingly crafted a press and poster campaign deep in the heart of Kent.
Ethel the agency chicken won a starring role and pulled it off with aplomb.
A long running campaign for the Saturday Edition of The Daily Telegraph.
We bought a real high street shop, converted it and installed a newsagent and his long suffering wife. Along with the Mint Imperials and Rough Shag he dispensed wit and wisdom, all based on the articles in the newspaper. Every couple of months we’d shoot another bunch of commercials and sell sweets, greetings cards and mags to unsuspecting members of the public who, not noticing the cables, lights and cameras, walked into the shop thinking it was real.
Ann Robinson sent herself up beautifully and was a great sport.Courtesy of JWT
Just a few of the 250+ TV and Cinema commercials we’ve worked on over the years.
You’ll probably remember some of them. There’s lots more in the archives too. There is work for some very famous household names featuring some very famous faces. David Tennant, Ruth Jones, Gina McKee, Spike Milligan, Martin Clunes, Hermione Norris, John Hurt, Dawn French, Andy Parsons and Cherie Lunghi to namedrop a few. There’s also The Andrex Puppy, Homer Simpson, Tony The Tiger and The Milkybar Kid lurking around in the archives too.
If you want to see more, just ask.Courtesy of JWT & WFCA
VanillaMart is a leading supplier of Vanilla. They came to Cheeky needing a new brand, packaging and in particular, a spanking new e-commerce website. After immersing ourselves in all things Vanilla (the office smells great) we arrived at the ‘World of Vanilla’ concept. Using the vibrant colours from countries Vanilla grows in, we created a hand-drawn design, utilising it across the range of jars, pouches and of course, the website.
Veetee approached us to pitch for their Heat and Eat range of microwave rice. Which was nice.
We won, which was nicer.
After getting to know the client and the business we realised Veetee had a rice for just about any occasion. The quick weekday tea for the kids, the showstopper dish to impress or a cobbled together supper from whatever’s left in the fridge, the range covered it.
So “We’ve got a rice for that” took shape and formed into an initial national print campaign followed up by outdoor bursts around the country.
There are more projects on the way, so watch this space.
Yazoo needed to appeal to an older target group but without alienating their core child consumers. So Betty the cow was (literally) launched across a range of channels including TV, Outdoor, Press and Digital. Sales, like Betty, skyrocketed with extra production needed to satisfy increased demand. No cows were hurt during the making of these ads.
(Courtesy of WFCA)
VanillaMart is a leading supplier of Vanilla.
We supplied them with a new identity and some spanking new packaging.
Air Partner, the world leading aircraft charter company needed a bit of an update. We got under the skin of the market and the business and delivered a fresh new look. Doors to manual...
Graham the Grader is a very fussy man. Which is why Pilgrim's Choice is a very tasty cheese.
TV campaign for the weekend editions of The Telegraph using a friendly, slightly loopy, newsagent.
The Cheeky team are professional, creative and most importantly down to earth and "real". They provide a full end to end solution, delivered with contagious enthusiasm and passion. I have no hesitation TO recommend them.
Wayne created a gold award winning TV spot for us which was an essential part of our Yazoo campaign at the time.
The work quality was always good and he's a pleasure to work with. I can sincerely recommend working with him.
Cheeky listened to everything we had to say, took it all on board and delivered a uniquely different creative approach to our brief. Which from a client perspective is a great attribute in a creative partner.
Over the past 10 years, Max has consistently managed and delivered great creative work for me and provided a thoroughly excellent service. Always happy to go that extra mile, I would highly recommend Max and his team at Cheeky
Wayne is very creative, energetic and always delivers. He keeps things simple and remains reassuringly 100% focussed. He played a big part in putting Bathstore on the map with market leading creative that generated outstanding results and was copied by many of our competitors. which says everything about just how good it was.
It's also a lot of fun working with him.
Cheeky have been creatively inspirational and have given us important stand-out within our industry sector, a great team to work with.
Wayne is creative, constructive & most of all innovative! Never afraid to challenge a brief and always comes up with new and wonderful responses to them.
We’ve recently picked up a hatful of new clients
(go us etc) and, consequently, have a couple of
seats to fill.
Role 1: A cracking young designer. Full of beans and desire who can work across all disciplines and platforms. Happy to look at recent graduates.
Role 2: Creative artworker with all the usual skills.
We’re mostly a jolly little band so
grumpy old so-and-so’s need not apply.
Portfolios to our CD: firstname.lastname@example.org
No headhunters please.
The Veetee rice campaign is going from strength to strength.
A national press campaign in mags like Good Food, Delicious, Jamie Oliver and all the major supplements was followed with 48 and 6 sheet Posters, London Transport bus sides and underground panels.
And initial research shows it’s working. Lots more in the pipeline too.
The international kitchen and bathroom makeover company Trend Transformations has appointed Cheeky to handle their account. Happiness all round.
We’ll be helping them transform their Granite Transformation business in the UK to become Trend Transformations. That’s a lot of transforming.
A national press campaign backed up at local level with digital print and radio executions is being developed along with a franchisee programme to make the transformation as smooth as possible.
Looks like we’ll be busy, no change there then.
To take advantage of our experience in healthcare marketing, Concordia International have added Cheeky to their roster to handle a range of pharmaceutical and healthcare brands in the UK and Global markets.
We’re currently working on a number of campaigns and projects and are looking forward to a long and healthy future.
We’ve only gone and picked up a Chocolate account.
At the moment we’re busy doing a rebrand and a whole new range of packaging.
Next up is a multi channel ad campaign.
We’re also eating a lot of chocolate.
It’s a tough job but someone’s got to do it.
Peaty Mills have asked us to work across their range of fruit and vegetable brands, which is good of them.
So in 2017 we’re going to be getting much more than our recommended 5 a day as we dig in to some strategy, positioning, marketing and advertising.
It’s also the first time our Creative Director has been visibly excited about fruit and veg’.
We’re very pleased to have picked up a lovely piece of business for The National Trust.
Sissinghurst Castle is the former home of Vita Sackville-West and Harold Nicolson.
Vita was a poet, novelist and gardener, Harold a diplomat, so Cheeky should fit right in.
They also sell fantastic Chutney.
We’ll unveil the work soon.
Penguin Cold Therapy have developed amazing technology that helps patients undergoing Chemo and Radiotherapy treatments retain their hair. This helps patients with confidence and has long term well-being benefits.
We’re working closely with the client to develop a brand, website and marketing materials to get this innovative range of products out to the people that need it.