Holy cow.
ABP appoint Cheeky.

Holy cow. ABP appoint Cheeky. Holy cow. ABP appoint Cheeky.
  • News
  • Claire Gurr
  • 29.11.2023

Cheeky beef up the roster with ABP Foods

ABP Foods, the UK’s leading beef processing company, has appointed Cheeky Communications to its roster of agencies. 

Supporting ABP’s marketing and commercial teams, Cheeky will be tasked with developing tertiary brands and campaigns to support own-label meat ranges throughout Sainsbury’s, Aldi, Tesco and Asda.

ABP Foods work with many of the biggest food retailers in the UK, supplying them with a comprehensive range of fresh and frozen products from primary beef and lamb through to added value and ready-to-cook products. They also offer a range of vegetable and plant-based products including Dopsu, Hi-Veg and Eatwell brands.

We look forward to supporting ABP and their grocery partners with multi-channel campaigns, branding and exciting in-store experiences throughout 2024.


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