MEMBERSHIPS UP.
BOOKINGS UP.
TENTS UP.

Camping & Caravanning Club

MEMBERSHIPS UP.BOOKINGS UP.TENTS UP. MEMBERSHIPS UP.BOOKINGS UP.TENTS UP.

Carry on camping.

If you’re into camping, you’ll know there are two key clubs to join but you might not know why ‘The Camping and Caravanning Club’ offers you greater benefits. Our task was to engage the in-market empty nester audience with rich media formats, so they understood the club’s benefits, signed up and booked pitches.

  • PRINT
  • EMAIL
  • DOOH
  • DIGITAL DISPLAY, VIDEO & AUDIO
  • SOCIAL BOOST
C&CC C&CC

Our media pitch.

We developed a conversion funnel media strategy, weighted towards highly measurable formats across digital and in-market publications that worked seamlessly with our client’s own channels that they managed in-house.  All digital metrics delivered against benchmark. The flexible media buy allowed for month-to-month optimisation based on data led decisions with the client. A bespoke, editorially driven video campaign mid season, drove incremental engagement with the highest video dwell times recorded with the media owner.

C&CC C&CC

The results are a breath
of fresh air too.

Media results showed a strong reach, frequency and engagement with the target audience and 15% negotiated added media value. Post covid targets were difficult to predict however The Club have had a strong year in terms of memberships and bookings thanks to media support and despite heavy competitor activity in a cost sensitive market.

Cheeky also supported other divisions of The Club with media planning, buying and execution. Certificated Site sign ups, Ready Camp and their Arrival RAC partnership. The Club were also able to leverage Cheeky’s creative and production team to support their in-house creative team with asset production.

Cheeky are in the process of evaluating 2024 brand activity having evolved the media strategy in line with fresh objectives and applied historical campaign learnings.

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