A REAL
PICK-ME-UP

Everwell

Pepping up
vitamin packages.

Cheeky was tasked to produce an identity and packaging for the Everwell range of vitamins and supplements that could communicate the specialist offering. Whilst the range is designed for an older market, we wanted to ensure we conveyed a positive approach to life and staying well.

  • BRAND
  • PACKAGING
  • ADS
Trooli Trooli Trooli Trooli Trooli Trooli Trooli

We created a visually striking brand designed to cut through the noisy supplements marketplace making it easy for customers to find the specific products they needed. While competitors play safe, treading a well-worn path, we commissioned characterful illustrations combining them with a vibrant, fresh, colour palette to add lightness, confidence and a little fun to the identity.

Everwell
Trooli
Trooli
Everwell Everwell
Everwell Everwell

A nod back to “bygone eras” subtly reminds the range is for an older audience, without being patronising. At the same time, the punchy colours subliminally convey product efficacy and help differentiate and categorise the products in the range. We also developed a range of social media, print and poster executions to help drive the brand message home which was just the ticket.

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