Polhill is more than just a garden centre. It’s a day out for all the family.
The huge, family run site has a butchers, restaurants, farm shop, go-karts and gift concessions as well as everything you could possibly want for the home and garden. Including life size ape statues which feature in the first two TV ads.
We were initially briefed to produce a last minute Christmas TV and social campaign where we introduced the line “Your go to garden centre”. Since then, we’ve worked closely with the client to develop the campaign, producing press, email and social executions. There have been more TV spots, again maximising modest budgets by shooting on site and coaxing staff members to have starring roles.
Over the last two years, the spring and summer campaigns have been a success with like for like footfall and sales up. All the TV bursts have been targeted using Sky Adsmart ensuring our message gets to just the right people.
Even the big gorilla has found a good home. There are more on order though in case you just have to have one.