BAGS OF
FLAVOUR

Seabrook

BAGS OF FLAVOUR BAGS OF FLAVOUR

Media savings of over 46% vs rate card.

Seabrook crisps pride themselves on being 'brilliant by the bagful', delivering a satisfying, quality crunch and flavour. They strive to ensure that everyone can have a 'Seabrook moment'. Our brief then, was to drive awareness of the Seabrook brand and help them to start seriously competing with the likes of Walkers and McCoys in core regions.

  • MEDIA
Seabrook Seabrook

We partnered with ITV under their 'Business for All' package, which supports brands going onto TV for the first time, thereby achieving 46% rate card discount for Seabrooks. The campaign comprised regional linear spots and a national VOD campaign, supported with YouTube pre-roll and in-stream and out-stream ads to help extend the reach of TV. A flexible schedule allowed access to multiple buying audience programming, thanks to the strong media owner relationships we have here at Cheeky.

Seabrook Seabrook

23%

Increase on the number of units sold

2%

Increase in spontaneous brand awareness

3%

Decrease in brand rejection

"I was impressed! We were looking for an agency which was small enough for us to be an important client to, but large enough to get reasonable deals. It was important that the agency bought what we needed and we didn’t get left with space bought on deal where the best bits went to larger clients. I was also impressed by JJ and Annabel - they were a good fit for the team at Seabrook and I rated their speed and flexibility to meet our planning needs."

Neil Gibson

Head of Marketing

NEXT Project
More detail

We use cookies to personalise your experience and to analyse our traffic. Do you want to allow all cookies or view and change settings?

Change your cookie preferences
Close Cookies

Privacy Preference Center

General Description

General Description

This cookie tool will help you understand who is using cookies to collect information from your device, for what purposes they use the information, and how you can control the use of cookies for non-essential activities.

Cheeky supports the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (DAA), the Digital Advertising Alliance of Canada (DAAC), and the European Interactive Digital Advertising Alliance (EDAA).

If you opt out of advertising cookies, you may still see Cheeky ads on other sites, but those ads will not be customized by us or our service providers and we will continue to customize your experience on our website via our use of cookies you have not refused.

Alternatively, privacy settings in most browsers will allow you to prevent your browser from accepting new cookies, have it notify you when you receive a new cookie, or disable cookies altogether. If your browser is set to not accept any cookies, you will not receive Interest-Based Advertising, but your use of the Cheeky service may be impaired or unavailable. In addition, if you use our cookie tool to opt-out of certain cookies, your opt-out preferences will be remembered by placing a cookie on your device. It is therefore important that your browser is configured to accept cookies for your preferences to take effect. If you delete or clear your cookies, or if you change which web browser you are using, you will need to set your cookie preferences again.

Note that from time to time we are over-inclusive in which cookies are listed in the opt-out tool. For example, we do not use Facebook, Twitter or Google cookies in all regions.

For more information on our use of cookies, please read our Cookies Policy.

Essential Cookies
Performance and Functionality Cookies
Advertising Cookies