Rice is rice
is rice. Right?

Veetee

Rice is rice  is rice. Right? Rice is rice  is rice. Right?

How to make rice interesting.

The ready-to-heat rice market is a tough one. Multiple names, supermarket own brands and very little brand loyalty. Veetee asked us to put them top in consumer minds.

  • PRINT
  • OOH
  • DESIGN
Veetee Veetee

We served up a national advertising campaign for Veetee’s range of ready-to-heat rice. We also created a supporting give-away recipe book, shopper marketing campaign, seasonal digital 6 sheets, online prospecting, display advertising, sales support materials and much more.

Veetee Veetee
Veetee
Trooli

We served
up a treat.

Unprompted brand awareness increased by over 30% following our campaign and the south-east outdoor campaign alone reached an audience of 11.5 million delivering 142 million impacts.

Veetee
Trooli

30%

Increase in unprompted brand awareness

11.5m

Campaign audience reach

142m

Impacts delivered by campaign

“The Cheeky team are professional, creative and most importantly down to earth and “real”. They provide a full end-to-end solution, delivered with contagious enthusiasm and passion. I have no hesitation recommending them”.

Taryn Weeks

Marketing Director

More detail

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Now, time for a brew.