Our new look ATL campaign for US Peanut Butter brand SKIPPY® has bounded onto the airwaves.
Hormel Foods awarded the creative and media account to Cheeky after a competitive pitch. The TV, social and digital OOH creative dramatises the versatility and smooth spreadability of SKIPPY® Peanut Butter by introducing five key characters who we see enjoying it in their own individual way.The campaign line ‘Spread it, Mix It, Dip it, Own It’ demonstrates the distinctive attributes that set it apart from other peanut butters, its smooth and spreadable nature and balanced sweet and savoury taste.
Account Director Clare Thompson said “The opportunity to create fast paced, colourful films designed to appeal to the very tough and savvy 20-something audience across a broad media spectrum and still have a solid idea based on brand attributes was a really fun challenge. It was great to have the chance to collaborate with the Hormel team to reinvigorate the brand for a new, younger audience.”
Frances Sheehan, EMEA Brand Manager for Hormel Foods EMEA Region commented
“We were looking for a new marketing approach for SKIPPY® Peanut Butter that would appeal to a younger UK audience and help drive market share in the UK. We feel Cheeky really got under the skin of the brief and created a fun and engaging campaign that not only resonates with our target audience, but also highlights the versatility and unique attributes of the product.”
The films were shot by Trevor Melvin through Love Productions and the media was planned and bought by Cheeky.
See the work here https://www.cheekycommunications.com/work/skippy/