Hormel Foods awarded us the SKIPPY® Peanut Butter business after a very competitive pitch.
The task was to introduce the worlds’ number 2 selling peanut butter to a younger, more savvy and harder to please audience.
We needed to show these 20-somethings that they can enjoy SKIPPY® in many different ways, demonstrated in the endline ‘Spread it, Mix It, Dip it, Own It’.
Five key characters dramatise the versatility, smooth spreadablity and balanced sweet, savoury taste in their own unique ways.
The TV, social and digital OOH media was all planned and bought by our good selves and rolled out initially across the London area.
Shot over a long but mostly smooth running day by the ever patient Trevor Melvin and Love Productions.
It’s a bit early to say how successful the roll out has been but here’s what the client had to say
We were looking for a new marketing approach for SKIPPY® Peanut Butter that would appeal to a younger UK audience and help drive market share in the UK. We feel Cheeky really got under the skin of the brief and created a fun and engaging campaign that not only resonates with our target audience, but also highlights the versatility and unique attributes of the product.
EMEA Brand Manager for Hormel Foods EMEA Region.