Cheeky Communications, has launched a new UK campaign for SKIPPY® Peanut Butter, bringing the USA's creative platform, Wherever there’s a jar, there’s joy, to British audiences for the first time.
The campaign went live in May across Meta, TikTok, YouTube and ITVX, targeting Gen Z and Millennial consumers with a social-first creative approach centred around feel-good moments.
Designed to position SKIPPY® as the go-to American-style peanut butter brand in the UK, the campaign combines bold creative with a smart media strategy aimed at cutting through crowded digital feeds to drive awareness and trial.
Built around the idea that SKIPPY® Peanut Butter brings joy in a variety of ways, the campaign captures personalised, social-first moments with the SKIPPY® jar at the centre of each scenario. The content was designed to flex across multiple formats, from longer-form hero films to short-form edits tailored for social and digital platforms.
Shot entirely by the in-house team, the campaign reflects a growing trend towards entertainment-led marketing, using relatable and shareable content to connect with younger audiences online in ways that feel native to the platforms they use most.
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Not biscuit type ones you can dunk unfortunately.Now, time for a brew.
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