SPREADING
THE JOY

Challenge

Bring “Where there’s a jar, there’s joy” across the pond.

Hormel Foods tasked us with bringing its US creative platform to the UK. Our challenge was to make SKIPPY® the peanut butter of choice for Gen Z and Millennials by creating a bold, feel-good campaign that cut through crowded feeds, drove awareness and trial, and gave people plenty of reasons to spread a little more joy.

Skippy

Solution

Sharing social-first moments by the spoonful.

Because joy means something different to everyone, we built the campaign around personalised, platform-native moments designed to feel relatable, shareable, and unmistakably SKIPPY®. 

Shot entirely in-house, the content ranged from hero films to snackable social edits, giving us the flexibility to serve up feel-good content across multiple channels, formats, and audiences. All supported by a smart media strategy designed to spread the joy far and wide.

Skippy
Next Project

YOUR BIG IDEA STARTS HERE crown

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Not biscuit type ones you can dunk unfortunately.
Now, time for a brew.

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