Right, let’s get something straight: Gen Z isn’t here to play by the old retail rules. They’re here to flip the script - and if your brand’s still fumbling with outdated tactics, they’ll leave you on read faster than you can say “10% off coupon.”
Here’s what you need to actually pay attention to:
Creative is king. Period.
63% of a brand’s performance lift comes down to creative. Not platform wizardry. Not budget muscle. Creative. That means you need to stop cranking out generic, soulless ads and start making something that earns a scroll-stopping, screenshot-worthy moment. Because if you’re boring, Gen Z’s gone.
Relatability or irrelevance, your choice.
Less than 4 in 10 Gen Z adults feel they can relate to the people they see in ads. That’s... bad. If your content’s still starring picture-perfect models living in Instagram-fantasyland, you’re missing the point. Gen Z wants raw, real, relatable. Show up with authenticity, or don’t show up at all.
Forget discounts – bring value.
Newsflash: Gen Z isn’t just looking for the cheapest deal. They want experiences. Communities. Moments that feel tailored to them, not mass-market handouts. They want to belong, not just buy. Want their loyalty? Build value beyond price tags.
Curated, in-person magic.
Yes, they live online - but don’t sleep on the offline. Gen Z craves in-person experiences that feel curated, authentic, and (let’s be real) Instagrammable. Pop-ups, events, collaborations - but only if they’re done right. They’re not here for half-hearted stunts or awkward brand selfies.
Seamless, frictionless, effortless.
If your commerce experience is clunky, confusing, or - worst of all - boring, you’re toast. Gen Z expects smooth, fast, intuitive journeys from discovery to checkout. No hoops. No hassle. Just seamless shopping bliss.
Measure what actually matters.
Say it with us: blisspoint. That sweet spot where creative impact, customer value, and effortless experience collide. Stop obsessing over vanity metrics. Focus on what moves the needle - and what moves them.
TL;DR?
• Show up with killer creative.
• Be authentic or be ignored.
• Build experiences, not just discounts.
• Keep it smooth, keep it simple.
• Measure the right stuff.
Gen Z is transforming retail whether you’re ready or not. Want to keep up? Drop the ego, grab the insights, and let’s create something they actually care about.
Ready to stop guessing and start connecting? We’ve got cheeky ideas - and the receipts to back them up.