In the bustling bazaar of the digital world, it's not just about showing up, it's about showing off (in the nicest way possible). Let's dive into how your brand can not only survive but thrive in the ever-evolving realm of digital commerce.
1. Be everywhere, all at once.
Think of your brand as the life and soul of the party. You want to be the one everyone remembers and can easily find when they need a dance partner (or a product). This means being mentally available (top-of-mind) and physically available (easy to find and buy). It's about being present, relevant, and ready to mingle, whether that's on social media, search engines, or the next big platform.
2. Influence now, sell later.
Not every interaction leads to a sale and that's okay. Sometimes, it's about planting seeds. Every blog post, tweet, or meme is a chance to influence a future purchase. So, keep the content coming. Be sure to keep it entertaining, informative and bang on-brand. Because when the time comes, you want to be the first name that pops into their heads.
3. From SEO to GEO: Embrace the future
Search Engine Optimisation (SEO) is evolving into Generative Engine Optimisation (GEO). With AI-driven tools like ChatGPT and Google's Search Generative Experience (SGE), it's not just about keywords anymore. It's about creating content that AI understands and recommends. So, focus on crafting high-quality, authoritative content that answers questions and provides value. It's like SEO, but with a futuristic twist.
4. Content is still king (and queen, and the whole court).
Despite the rise of film content, podcasts, and whatever comes next, written content remains the cornerstone of digital strategy. Blogs, product descriptions and landing pages are still crucial for discoverability and engagement. So, just keep writing clearly, creatively, and consistently. Because in the kingdom of content, the pen (or keyboard) still reigns supreme.
Final thoughts.
Winning at digital commerce isn't about chasing every trend. It's about mastering the fundamentals, visibility, influence, and quality content, while staying agile enough to adapt to what's next. Your brand doesn't need to shout the loudest. It just needs to be in the right place, at the right time, with the right message.
Ready to make some noise (the good kind, obviously)?
Give us a shout and maybe we can do something Cheeky together.