It’s time to shake up the spice.
Lee Kum Kee tasked us with launching their new range of chilli sauces by highlighting the importance of shaking the bottle before use, as well as demonstrating ways in which the sauces could be used on a variety of dishes.
A campaign with flair.
We created a series of eye-catching films featuring a flair bartender shaking, spinning, and splashing the sauces across an unexpected range of dishes. Led by the headline "Shake Up The Spice" and tag line "Drip, Drizzle, Repeat", the campaign showcased the product's versatility while making it look seriously appetising.
To support the rollout, we also created mouthwatering food photography and delivered creative assets across multiple international markets. Backed by paid social, digital OOH, online video, and an Outernet takeover, the campaign put the sauces in front of millions – and made people rethink what they could drizzle them on.
Increase in brand awareness for target audience
Ad recall
Purchase intent, based on the campaign
Give us a shout.
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Not biscuit type ones you can dunk unfortunately.Now, time for a brew.
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