PEPPING UP AN
OLD FAVOURITE

Challenge

Pro Plus needed a boost of its own.

While awareness remained strong, Pro Plus was still stuck in many people’s minds as the thing you reached for during an all-night study session. 

In an increasingly crowded energy market, the challenge was to refresh the brand, launch new product variants, and show how Pro Plus could power everyday life – all while staying within strict regulatory guidelines.

Solution

Whatever the reason, it's a plus

We developed a campaign built around relatable everyday moments where a little extra focus goes a long way. Led by the endline "Whatever the reason, it's a plus", the creative showed how Pro Plus could help with everything from shift work and long meetings to late-night boxset binges. 

A modular production approach gave each product variant its own scenario, allowing content to flex seamlessly across TV, digital OOH, and social channels.

“We were looking for a fresh new approach to the brand, whilst building on the awareness Pro Plus already had. Showing our consumers real life situations, the new campaign demonstrates the convenience and benefits of the product range to a new wider audience.”

Sam Ross

Senior Brand Manager at Lanes Health
Next Project

YOUR BIG IDEA STARTS HERE crown

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Cheeky Communications
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Now, time for a brew.

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