READY FOR
A REBRAND?

READY FORA REBRAND? READY FORA REBRAND?

Challenge

Nomadic needed a post pandemic pick-me-up.

As working habits changed, Nomadic needed to evolve from a desk-lunch favourite into a brand built for busy people constantly on the move. 

The aim was to reposition the brand for frontline workers, who rarely have time or even a space for a lunchbreak, while refreshing the identity and packaging for an expanding product range.

Nomadic Nomadic

Solution

We gave Nomadic a faster, tougher new look.

We created a full rebrand complete with a new logo, only the iconic boy figure remained. A stronger visual identity, refreshed packaging, and the campaign line “Ready when you are.” 

The campaign featured busy professionals grabbing Nomadic products on the go, using bold graphics, gritty textures, and fast-paced visuals to create a distinctive look across every touchpoint.

Nomadic

Results

Frontline workers went mad for Nomadic.

We delivered a 216% uplift in recall, and a 2.7% increase in sales against a 2% benchmark.

“Having worked with Cheeky on the rebrand, we were excited to launch the updated look and approach through a consumer facing campaign. We wanted to ensure the creative resonated with our new audience of ‘people who need to get the job done’ in a way that felt authentic and not patronising. The fast pace of the video creative and the short statements on screen reflect our straight-talking, positive approach, culminating with the strapline ‘Nomadic. Ready when you are.”

Bethan Miles

Marketing Manager
Next Project

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