Crunching the
numbers to
deliver results


Crunching the numbers todeliver results Crunching the numbers todeliver results

Bags of brilliance.

Seabrook crisps pride themselves on being ‘brilliant by the bagful’, delivering a satisfying, quality crunch and flavour. They strive to ensure everyone can have a Seabrook moment. Our brief was to drive awareness of the Seabrook brand to start seriously competing with the likes of Walkers and McCoys in core regions.

  • VOD
  • DOOH
Seabrook Seabrook

A solution with bite.

We partnered with ITV under their ‘Business for All’ package which supports brands going onto TV for the first time thereby achieving 46% rate card discount. Our strong relationship with the ITV delivery team enabled us to flex the spot schedule according to Seabrook’s key crisp eating occasion moments. The ITV All adult audience enabled us to reach the breadth of Seabrook consumers whilst also being able to access certain programming for more male orientated audiences with a separate TVC.

The regional linear airtime campaign was supported with national video on demand to capture light TV viewers, along with a highly geo-targeted digital campaign. This was ring-fenced around listed retailer stores drive time with direct to purchase ‘shoppable’ digital display, sending clicks direct to retailers for purchase.

YouTube pre-roll and in-stream and out-stream video ads on thousands of websites was additionally used to extend the reach of the TV campaign.

Seabrook Seabrook


Increase in units sold vs. previous 12 weeks


National increase in spontaneous brand awareness


Decrease in brand rejection

More detail

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Now, time for a brew.