Honestly & truly
full fibre

Trooli

Building a brand
from the ground up.

A small, local broadband provider, CallFlow, needed a name and brand identity and a marketing campaign to launch their new Ultrafast Fibre network.
We duly obliged and along with the name and identity we developed and executed a fully integrated marketing plan targeted to the serviceable areas of the new network.

  • MEDIA
  • OOH
  • TV
  • SOCIAL MEDIA
  • DIRECT MARKETING
  • CONTENT
  • WEBSITE
Trooli Trooli

The campaign rolled out across the South East catchment areas and is being constantly updated and added to as new areas come on board. Some of these areas were, unbelievably, still on Dial-up, so an educational element to the campaign was vital. Registration and customer numbers continue to grow above and beyond targets. From a standing start less than 5 years ago, Trooli brand awareness is now at 80% despite some more rural areas having very little in the way of traditional media opportunities.

Trooli Trooli

Our posters have won national awards and the media mix included explainer films, promotion led door drops and social executions, there’s even a bright yellow bus doing the rounds. A targeted TVC through Sky Adsmart is continually up-dated, perfect for those otherwise hard to reach areas. The social media campaign is also going great guns with monthly offers mixed with benefit led executions. We’ve even decorated the Trooli HQ.

Trooli now services 12 areas across the South East and customer numbers are at over 16,000. Following recent promotional campaigns, sales in 2023 have been at a record high and the uptake of higher price point packages has increased. Customer experience is great too, with customers voting it as excellent on Trustpilot.

Truly a
success story.

Trooli now services 12 areas across the South East and customer numbers are at over 16,000. Following recent promotional campaigns, sales in 2023 have been at a record high and the uptake of higher price point packages has increased. Customer experience is great too, with customers voting it as excellent on Trustpilot.

Trooli

“We wanted a new brand and launch campaign that would help our small company shake up the broadband market and give our growth plans a leg up. Cheeky quickly and implicitly understood our business, our aspirations and challenges. They are full of great ideas and their insight and immense capability has produced a smart campaign of exceptional quality that is delivering everything we wished for. They are relentlessly upbeat and are constantly finding creative and fresh ways to support our new brand”.

Mary James

Product Director

NEXT Project
More detail

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