Dial up the launch of a broadband business.
A small, local broadband provider, CallFlow, approached us to help launch their new service. They needed a name, brand identity, transactional website and a marketing campaign to launch their new ultrafast, full fibre network.
Truly Fibre. Truly Fast.
When Trooli launched, many of its rural customers were still battling dial-up speeds. The challenge wasn’t just explaining what full fibre broadband was, but it was convincing people it was worth switching for.
Years of bold claims, confusing jargon, and small-print caveats had left consumers sceptical, so building trust became just as important as selling speed. Our job was to create a brand that felt clear, honest, and refreshingly straightforward from day one.
Truly unique thinking
If we could explain who, and what, Trooli were on a business card, it would go across everything. The corporate colours became simply white, black and yellow. Yellow because it’s the colour the human eye sees fastest. And in a sea of reds and blues from others in the category, it was likely to get the most stand-out.
The rakish slant to the logo also helped get across the speed message. As did the simple, distinctive copy that was refreshingly free from asterisks.
A non-traditional media landscape for rural areas.
Research showed there were very few traditional media opportunities across Trooli’s rural catchment areas, so we went round the houses to solve the problem. From post code targeted direct mail and commuter station posters to local press, petrol pumps, social media, and even a bright yellow bus, we found creative ways to put the brand in front of the right people.
Alongside the campaign, we designed, built and serviced a fully transactional website that had to have availability checkers, explainer films, an ordering facility and a whole lot more and that needed to adapt and build as the service, and speeds grew. As the campaign rolled out, social media came into play with monthly offers mixed with benefit led executions. We even decorated the Trooli HQ.
Truly a success story
Registration and customer numbers continued to grow above and beyond targets to over 16,000 in 12 different areas.
From a standing start, Trooli brand awareness grew to over 80% in less than 5 years and the business was sold in 2023 at a value of over £100 million.
Acquisition after 5 years
Premises passed
Customers in contract
“We wanted a new brand and launch campaign that would help our small company shake up the broadband market and give our growth plans a leg up. Cheeky quickly and implicitly understood our business, our aspirations and challenges. They are full of great ideas and their insight and immense capability has produced a smart campaign of exceptional quality that is delivering everything we wished for. They are relentlessly upbeat and are constantly finding creative and fresh ways to support our new brand”. Mary James Product Director
“We wanted a new brand and launch campaign that would help our small company shake up the broadband market and give our growth plans a leg up. Cheeky quickly and implicitly understood our business, our aspirations and challenges. They are full of great ideas and their insight and immense capability has produced a smart campaign of exceptional quality that is delivering everything we wished for. They are relentlessly upbeat and are constantly finding creative and fresh ways to support our new brand”.
Mary James
Product Director
Give us a shout.
This site uses cookies.
Not biscuit type ones you can dunk unfortunately.Now, time for a brew.
This cookie tool will help you understand who is using cookies to collect information from your device, for what purposes they use the information, and how you can control the use of cookies for non-essential activities.
Cheeky supports the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (DAA), the Digital Advertising Alliance of Canada (DAAC), and the European Interactive Digital Advertising Alliance (EDAA).
If you opt out of advertising cookies, you may still see Cheeky ads on other sites, but those ads will not be customized by us or our service providers and we will continue to customize your experience on our website via our use of cookies you have not refused.
Alternatively, privacy settings in most browsers will allow you to prevent your browser from accepting new cookies, have it notify you when you receive a new cookie, or disable cookies altogether. If your browser is set to not accept any cookies, you will not receive Interest-Based Advertising, but your use of the Cheeky service may be impaired or unavailable. In addition, if you use our cookie tool to opt-out of certain cookies, your opt-out preferences will be remembered by placing a cookie on your device. It is therefore important that your browser is configured to accept cookies for your preferences to take effect. If you delete or clear your cookies, or if you change which web browser you are using, you will need to set your cookie preferences again.
Note that from time to time we are over-inclusive in which cookies are listed in the opt-out tool. For example, we do not use Facebook, Twitter or Google cookies in all regions.
For more information on our use of cookies, please read our Cookies Policy.
These cookies are strictly necessary to provide our website or online service. For example, we and our Service Providers may use these cookies to authenticate and identify visitors when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our services.
Lifespan: Most cookies are session cookies (which are only active until you close your browser) or are cookies which are only active for one day. Some cookies are active for a longer time, ranging from 3 to 12 months. The cookies used to prevent fraud and maintain the security or our services are active for a maximum period of 24 months.
These cookies help us to customize and enhance your online experience with Cheeky. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of the Cheeky service so that we can enhance and customize our website and service and conduct market research. Deletion of these types of cookies may result in limited functionality of our service.
Lifespan: Most cookies are only active for one day. Some cookies are active for a longer time, ranging from 3 to 12 months.
These cookies use information about your use of this and other websites and apps, your response to ads and emails, and to deliver ads that are more relevant to you and for analytics and optimization purposes. These types of ads are called "interest-based advertising" and will be shown to you outside the Cheeky domain. Cheeky uses contractual and technical measures designed to prevent advertising partners from accessing information regarding specific title selections you make, URLs you land on, or shows you have watched on our service. We do not share information about title selections or your shows you have watched on our service. The advertising cookies associated with our service belonging to our advertising partners as listed under cookie details. Please choose your settings for advertising cookies below. If you want to opt out of the advertising cookies across all websites, go here.