An established provider, Call Flow needed a name and brand identity for their new Ultrafast Fibre network. Along with the name, identity and an ad campaign, we also created and executed a fully integrated marketing plan within the serviceable areas of the new network. Some of these areas were, unbelievably, still on Dial-up, so an educational element to the campaign was vital.
The campaign is rolling out across catchment areas and is being constantly updated. The posters have won national awards and more importantly, registration and customer numbers are growing above and beyond targets with continuous sales growth month on month.
Currently we are live in 19 areas across the South East and adapting the campaign materials as needed. This includes a refresh and update of the website, explainer films, promotion led door drops and social executions, there’s even a bright yellow bus doing the rounds.
The first targeted TV ad through Sky Adsmart is now on air too, perfect for those otherwise hard to reach areas.
A targeted social media campaign is also going great guns with monthly offers mixed with benefit led executions. We’ve even decorated the Trooli HQ.
From a standing start less than 2 years ago, Trooli brand awareness is now at 80% and sales are growing month on month.
We wanted a new brand and launch campaign that would help our small company shake up the broadband market and give our growth plans a leg up. Cheeky quickly and implicitly understood our business, our aspirations and challenges.
They are full of great ideas and their insight and immense capability has produced a smart campaign of exceptional quality that is delivering everything we wished for. They are relentlessly upbeat and are constantly finding creative and fresh ways to support our new brand.
Mary James. Product Director, Trooli