HOW TO MAKE
A MILK SHAKE

Challenge

Grown adults were secretly necking Yazoo.

While Yazoo already had almost 90% market penetration with kids aged 4–10, research revealed that it was secretly loved by young adults, especially men, who drank it instead of meals or as a hangover cure. So, we had to give this hidden fanbase permission to love Yazoo loudly, without alienating its core, kiddy audience.

Yazoo Yazoo

Solution

So Betty the cow was launched (literally) onto an unsuspecting public.

Add her to a circus cannon, chuck in some fruit and hey presto, the correct way to make milk...shake.
The print OOH showed the ever-versatile Betty riding a bike, having fun on a swing and testing out a diving board. All tried and trusted ways to shake milk up. The endline “Milk, shaken up” underlined the messaging. No cows were harmed during the making of this campaign.

Yazoo

100%

Sold out stock in the UK & Ireland

1

Dutch factory switched production to keep up with demand

4

Shiny industry awards including 2 golds

"Wayne created a gold award winning TV spot for us which was an essential part of our Yazoo campaign at the time. The work quality was always good and he’s a pleasure to work with. I can sincerely recommend working with him."

Marielle De Jong

Marketing Director, Friesland Campina
Next Project

YOUR BIG IDEA STARTS HERE crown

Arrow

Give us a shout.

Phone Email
Cheeky Communications
Play

This site uses cookies.

Not biscuit type ones you can dunk unfortunately.
Now, time for a brew.

Preferences
Close Cookies

Privacy Preference Centre

General Description

General Description

This cookie tool will help you understand who is using cookies to collect information from your device, for what purposes they use the information, and how you can control the use of cookies for non-essential activities.

Cheeky supports the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (DAA), the Digital Advertising Alliance of Canada (DAAC), and the European Interactive Digital Advertising Alliance (EDAA).

If you opt out of advertising cookies, you may still see Cheeky ads on other sites, but those ads will not be customized by us or our service providers and we will continue to customize your experience on our website via our use of cookies you have not refused.

Alternatively, privacy settings in most browsers will allow you to prevent your browser from accepting new cookies, have it notify you when you receive a new cookie, or disable cookies altogether. If your browser is set to not accept any cookies, you will not receive Interest-Based Advertising, but your use of the Cheeky service may be impaired or unavailable. In addition, if you use our cookie tool to opt-out of certain cookies, your opt-out preferences will be remembered by placing a cookie on your device. It is therefore important that your browser is configured to accept cookies for your preferences to take effect. If you delete or clear your cookies, or if you change which web browser you are using, you will need to set your cookie preferences again.

Note that from time to time we are over-inclusive in which cookies are listed in the opt-out tool. For example, we do not use Facebook, Twitter or Google cookies in all regions.

For more information on our use of cookies, please read our Cookies Policy.

Essential Cookies
Performance and Functionality Cookies
Advertising Cookies