SKIPPY® hops into Cheeky

SKIPPY® hops into Cheeky SKIPPY® hops into Cheeky
  • News
  • Max Borsa
  • 01.03.2023

Cheeky appointed to help make the UK a nation of SKIPPY® Peanut Butter lovers.

Hormel, the global branded food company, has appointed Cheeky as its UK creative and media agency for SKIPPY® Peanut Butter after a competitive pitch. 

Cheeky will support the SKIPPY® Brand in raising brand awareness and driving rate of sale in key retailers, including Sainsburys, Morrisons and Costco.

A national campaign, to launch in May, will look at repositioning SKIPPY® to appeal to a new, younger audience. The campaign will run across TV, VOD, gaming, programmatic audio, social media and influencer marketing.

Launched in 1932, SKIPPY® is the 2nd best selling peanut butter brand in the world, with global sales of over £300m.

Liz Dee, Head of Marketing at Danish Crown, commented, “We were really impressed with the way Cheeky approached the brief, from both a creative and media perspective.”

Dee continued, “SKIPPY® has seen strong growth over the last few years; the next chapter is about building greater awareness, gaining new listings and driving increased sales across a new customer-base. Cheeky clearly demonstrated they were the right partner to support us in this.”

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